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CASE STUDY / Foxxi

Two specialties. One considered digital presence.

For Foxxi, we built on an established website. WordPress migration was combined with editable page templates, distinct entry points for dentistry and orthodontics, and aligned Hungarian–English navigation.

Project status
Public website
Focus
WordPress · Migration · Multilingual content
The public service selector, without patient records.
The public service selector, without patient records. Captured: 17 September 2026.

01 / CONTEXT

The business challenge

The update needed to preserve existing URLs and content, make future editing easier and clarify the route to the right treatment and booking entry point.

THE DESIGN DECISION

Visitors start with the treatment they need; editors work within a shared system. Both specialties and both languages remain consistent throughout the journey.

WORKFLOW / Foxxi

How the user journey comes together.

  1. 01 / SPECIALTY

    Choose the relevant entry point

    Dentistry and orthodontics have distinct, recognisable routes.

  2. 02 / INFORMATION

    Explore treatments in the chosen language

    Hungarian and English treatment pages provide aligned content.

  3. 03 / CONTACT

    Continue towards booking

    Booking entry points follow the language context, with events handled by a custom measurement extension.

02 / IMPLEMENTATION

How we approached it

We moved the inherited site to editable Elementor interfaces while retaining its existing URLs. Dentistry and orthodontics received distinct visual entry points, followed by alignment of Hungarian and English navigation, images and booking journeys. Custom extensions handle specific needs around headers, image positioning, language switching and booking events.

Innovation in practice

The decisions behind the functionality

  • Editing behind an established appearance

    Existing content became editable Elementor pages and templates while preserving established URLs.

  • Two specialties with clear decision paths

    Dentistry and orthodontics have their own entry points and matching service navigation.

  • Language switching throughout the journey

    Service pages, the blog and entry points to the external booking service follow an aligned Hungarian–English structure.

  • Booking events can be handled separately

    A custom WordPress extension supports measurement integration for booking events and treatment areas.

Behind the interface

Technologies and architecture

The WordPress site uses Elementor Pro templates and custom PHP/JavaScript extensions, with WPML managing language relationships. Dentistry and orthodontics have distinct entry points while editorial and measurement components remain within the shared site. The route to the external booking service follows the visitor’s language.

WordPress

An editable foundation for existing content, treatment pages and the blog.

Elementor Pro

Visually editable pages, headers, footers and custom visual elements.

WPML

Relationships, language switching and content alignment between Hungarian and English pages.

PHP + JavaScript

Custom WordPress extensions, navigation and booking-event handling.

Google Ads + Meta Pixel

Measurement integrations connected to website booking events.

DELIVERY / PROJECT SCOPE

What we built

  • WordPress migration and visually editable Elementor pages
  • Distinct entry points for dentistry and orthodontics
  • Aligned Hungarian–English content structure, navigation and language switching
  • Improvements to mobile image positioning, spacing and booking entry points
  • Booking-event measurement and an editable tracking extension

Our role

Migration and continued development of an inherited WordPress system: Elementor editing, treatment and blog content, bilingual navigation, mobile presentation and booking-event measurement. This case covers the public information website and its route to booking.

Project status

This case covers the public clinic website and its implemented web features. It does not include a patient-record management system.

Visit the clinic website

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YOUR NEXT STEP

Which workflow should we rethink together?

Let's discuss your project →
LOCAL DEMO

❯ bmad Research · Gemini + NotebookLM

README.mdKGC-BérlésPoparchStraborBPSETEXTURA SalonFoxxiKinda · BalanceAjánlat-radarKözösSolutionsThe teamStart a projectClaude CodeCodexGeminiBMADVisual Studio CodePlaywrightGitNotebookLMObsidian / Vault 11.11Agent skillsDiscordProject atlasDelivery labKnowledge network & fleetERP · coming soonWorkspace settings

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